I'm Nick Williams. I have a lot of nicknames, but the brand is HEAVY CREAM.
I'm originally from St. Louis, Missouri. I will rep that city until I'm gone. I grew up in a house that always had a pot on the stove and music coming from the speakers. Music, specifically hip-hop, is my first love. Food is a close, close second.
After graduating from the University of Missouri with a degree in magazine journalism design I decided the next move was New York City. I grew up devouring hip-hop cultural magazines like The Source, Vibe, XXL, but nothing inspired me more than COMPLEX MAGAZINE. IT WAS AND IS THE G.O.A.T. URBAN CULTURE MAGAZINE OF ALL TIME. With an internship lined up for the fall. I spent the summer after graduating in the kitchen with my dad at his pizzeria, Natty's, and expediting food at The Tavern Kitchen and Bar in St. Louis. That summer I knew I had a thing for the kitchen. I hustled my ass off and stacked as much paper as I could before moving to Brooklyn.
I landed a design internship with Complex, and hit the ground running. It was all gravy the first month or two. However, internships don't pay the NYC bills. After one too many nights of lamb and rice plates I decided I should probably look for restaurant work to make ends meet.
My first kitchen job in New York was with Littleneck, a small New England clam shack with a whole lot of style. After a few hectic months, I became the kitchen manager. A few months after that, I was named the executive chef. I started from the bottom, for real. Shout out to Drake. The rest is history. I'm currently the chef at Littleneck (Gowanus, BK) and the sister cafe, Littleneck Outpost (Greenpoint, BK).
Food Network's Chopped "Brunch" episode 1/19/2016
Bravo's Recipe For Deception airing late Winter/early Spring 2016
And I'm still listening to more Drake and Kanye than you.
HEAVY CREAM aprons
HEAVY CREAM APRONS WERE BORN OUT OF WANT. I WAS TIRED OF WEARING THE SAME TRASH APRONS THE LINEN COMPANY PROVIDED.
DRAKE AND KANYE ARE TWO OF MY BIGGEST CREATIVE INFLUENCES. I LOVE STREETWEAR. JORDANS SUPREME T'S. PINK DOLPHIN. BAPE. CARHARTT. ALL THAT STUFF. MOST OF THESE GUYS DON'T MAKE APRONS (YET! HOLLER FOR A COLLAB). SO I DECIDED TO TAKE QUES FROM ALL THESE BRANDS THAT I LOVE AND INCORPORATE THEM INTO SOMETHING THAT COULD STAND THE HEAT IN A KITCHEN AND LOOK SUPER FRESH AT THE SAME DAMN TIME.
THE FIRST APRONS WE'VE DONE ARE A MIX OF MILITARY AND REFLECTIVE 3M HEAVY DUTY MATERIALS. THE END RESULT IS SOMETHING WE'RE HAPPY WITH BUT IT NEEDS TO BE PERFECT. IT'S NOT PERFECT. BUT IT WILL BE. SOON.
IF INTERESTED IN WHOLESALE OR RETAIL PLEASE CONTACT NICK@HEAVYCREAM.NYC
IF YOU LOOK GOOD
YOU GONNA FEEL GOOD
IF YOU FEEL GOOD
YOU GONNA PLAY GOOD
IF YOU PLAY GOOD
THEY GONNA PAY GOOD
FOOD PICS BRUH
MAKE IT DOPE
coming sooner than soon.